menu

IBM Predicts Steampunk Will Be The Major Fashion Trend Of 2013

IBM Predicts Steampunk Will Be The Major Fashion Trend Of 2013
technology

The tech company has attempted to use only social media and online chatter as a way to predict cultural fluctuations -- but is their method sound?

Emma Hutchings
  • 17 january 2013

Although IBM isn’t a brand known for its fashion sense, the company has predicted that fashion will take a retro-futuristic trend in 2013, with Steampunk being a major inspiration for brands. IBM made the prediction after measuring social sentiment and finding lots of chatter around the sub-genre, which is inspired by the clothing and technology of Victorian society.

It’s style is based around gothic machinery, rooted in the design of the industrial civilization of the 19th century, and influenced by the works of people like Jules Verne, Nikola Tesla, and HG Wells.

IBM believes that Steampunk fashion will spread to mass production and many designers will integrate the aesthetic into their upcoming products. The company used advanced analytics to research chatter from over half a million posts on message boards, blogs, social media sites, and news sources.

It found that from 2009 to 2012, the amount of Steampunk chatter increased eleven-fold. IBM also noted that Twitter is the #1 social network for Steampunk chatter, hosting six times as many discussions as Facebook. You can check out their infographic on the Steampunk trend below:

IBM Predicts Steampunk Will Be The Major Fashion Trend Of 2013

IBM

Photo by Ingred & Eric Chamberlin

Trending

Bicycle Hotel In Norway Makes Commuting A Breeze

Design & Architecture
Technology Yesterday

Umbrella Tells You Whether It's Needed Before You Go Out

Opus One was designed by former Samsung engineers and offers a weather forecast via the flashing LED on top

Sustainability Yesterday

Biocomposite Skateboard Provides An Eco-Friendly Ride

The Uitto is an eco-friendly skate deck crafted from Norwegian wood fibers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Work Yesterday

Hyatt Honors Travelers With A 3D-Printed Statue Contest

The hospitality wanted to celebrate the people who go everywhere for work and make sure their tasks were not forgotten

Syndicated Yesterday

High-Tech Replica Brings Prehistoric Art Within Reach

A £48m recreation of the Lascaux Caves in France will let visitors experience the unique place for the first time in decades

Related Expert

Greg Lindsay

Journalist, Urbanist, Futurist, and Speaker

Entertainment Yesterday

Tripod Lets You Make Snapchat Videos Hands-Free

The Camkix kit lets you record wirelessly from any angle

IoT Yesterday

GE Develops An Alexa-Enabled Table Lamp

The first in a line of interconnected home products will integrate Amazon's voice-activated system for smarter home living

Advertising Yesterday

Spotify Mines User Data To Create A Global Ad Campaign

The series of billboards relays the feelings that people express through listening to music

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 6, 2016

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

What Material Research In Beirut Bodes For Our Waste Crisis

Might building furniture and lights out of rose petals and coffee grounds point to more sustainable modes of living, as seen in Beirut Design Week?

Social Media Yesterday

This Collar Wants To Be The Bridge Between Human-Dog Communication

Inupathy claims to be world's first dog emotion visualizer

Retail Yesterday

Commerce Expert: Why Brick-And-Mortar Shopping Can’t Be Replaced

Erin Armendinger, SVP of bio, explains the physical need of customers to experience certain products before buying

Fashion Yesterday

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Retail Yesterday

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Gaming & Play Yesterday

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Children Yesterday

Helpful Robot Teaches People Of All Ages How To Code

The Root has coding expertise designed to benefit a wide range of people

Home Yesterday

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

No search results found.