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Nostalgic Internet Explorer Ads Appeal To Children Of The 90s

In their latest attempt to woo back customers, Microsoft's browser offers a trip down memory lane to its frist users and the chance to reconnect.

Emma Hutchings
Emma Hutchings on January 25, 2013.

Internet Explorer is trying to woo back customers with a nostalgic new ad. ‘Child of the 90s’ features floppy disks, trolls, tamagotchi, yoyos, hungry hippos, pogs, and much more. It says that the browser has moved on from the 90s, “You grew up. So did we. Reconnect with the new Internet Explorer.”

Internet Explorer Begs Children Of The 90s To Come Back

In a blog post this week, the company said last year was a great one for Internet Explorer, as they hit a year high on worldwide share, performance tests showed it was the fastest browser on Windows 8, and security reports showed it was the best browser to protect against malware. The post also states:

We thought it was time to invite those of you who haven’t thought about Internet Explorer in a while to take a trip down memory lane. Internet Explorer is a child of the 90s, but we have done some serious growing up. Maybe IE was your first browser, but you haven’t used it in a while. We aren’t sure if pogs or trolls will make a comeback as well, but we do know a lot has changed with Internet Explorer.

You can check out the new ad for Internet Explorer below:

Internet Explorer

 

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