menu

Interactive Hotel Concierge Crowdsources City Recommendations

Interactive Hotel Concierge Crowdsources City Recommendations
Advertising

Marriot Renaissance hotels 'Navigator' service asks social networks to name the best local spots.

Kat Popiel
  • 10 january 2013

Corporate global hotel chains are rarely known for a commitment to providing their customers with local knowledge but in recent years, the tides have begun to turn. We’ve reported before on Le Meridien Hub, Starwood Hotel’s idea series curated by urban theorist Richard Florida where the lobby of selected urban cities provide a physical space for guests to experience native culture.

Renaissance Navigator Program

Around the same time, Marriott’s Rennaissance Hotels began breathing new life into the concept of the hotel concierge by creating the Navigator program launched in May of 2012, they began engaging directly with locals and customers.  Back in October, they launched a crowd sourced initiative launched via Twitter and Instagram using #RDiscovery resulting in a robust database of the best go-to spots for food, services, shopping and hanging out.  This month it goes live inside hotel locations to further promote the program and inspire locals to show off their recommendations. By placing these ‘Navigators’ aka brand ambassadors at the center of the action, Marriott has removed the broadcast nature of online and printed guides and empowered their community to energize the information.  Through their creative agency, Anomaly and the Live Life to Discover campaign, the Navigator program pushed out a digital and print ad campaign which saw their Facebook Likes rise from 40,000 to 303,000 and boosted their Twitter followers from 5,000 to 28,000 in just over 6 months.

In an efforts to revitalize their reputation with young and edgy travelers, Rennaissance is transforming the hotel concierge from a submissive counterpart to a physical presence for guests to interact with, brings the program to life.  Each lead navigator is profiled online so that guests can know exactly who to connect with when they arrive on the ground.  This is subjective navigation, based on their own personal experience, allowing each guest to get to know the informant and even ‘interview’ them for further details in person.

Navigator

Advertising
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Salman Khan

Social Good, Online Education, Accessibility

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.