Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Interactive Youtube Message Scolds Viewers When They Press Pause

Interactive Youtube Message Scolds Viewers When They Press Pause

CEO of Publicis Groupe creates a holiday video that simultaneously displays Youtube's dynamic capabilities for advertisers.

Plus Aziz

Longstanding CEO of Publicis Groupe, Maurice Lévy, has made his annual Holiday Message an interactive experience capitalizing on the fact that many viewers of Youtube videos fiddle around with the controls rather than let the video play out.

The video reacts according to what the viewer does. Pause the message, and Levy looks bored waiting for you to return. Raise the volume, and Levy increases his voice. Go full screen, and see the ‘set’ for the production. Rewind or skip ahead and Levy goes through a stack of papers to ‘start again.’

The Christmas message, although clever in its own right, also shows marketers the creative applications of hosting a video on YouTube. It’s a great marketing tactic for Publicis but also a masterful display of Youtube’s rich media capabilities.

Publicis Groupe


Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store