Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

McDonald’s Changes Its Name In Australia

McDonald’s Changes Its Name In Australia

The global fast food chain will temporarily change its signage to Macca's -- which is what the brand is commonly called in the land down under.

Yi Chen

In Australia, “Macca’s” is a common name for the fast food chain McDonald’s. As part of a promotion for Australia Day this month, McDonald’s will change the signs at selected store across the country to Macca’s.

It’s the first time the global food giant has done something like this. Nevertheless, the change is only a temporary one and will be changed back after the campaign has finished.


Mark Lollback, chief marketing officer of McDonald’s Australia, released a statement yesterday explaining the name-change:

We’re incredibly proud to embrace our ‘Australian-only’ nickname. What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?

According to Huffington Post,over 50 percent of Aussies use the shortened name for the restaurant. McDonald’s stated that 13 stores will change their signage this week, starting in the state New South Wales. The original signage will return from 4 February.



  • {{post.date_formated}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store