In Australia, “Macca’s” is a common name for the fast food chain McDonald’s. As part of a promotion for Australia Day this month, McDonald’s will change the signs at selected store across the country to Macca’s.
It’s the first time the global food giant has done something like this. Nevertheless, the change is only a temporary one and will be changed back after the campaign has finished.
Mark Lollback, chief marketing officer of McDonald’s Australia, released a statement yesterday explaining the name-change:
We’re incredibly proud to embrace our ‘Australian-only’ nickname. What better way to show Aussies how proud we are to be a part of the Australian community than change our store signs to the name the community has given us?
According to Huffington Post,over 50 percent of Aussies use the shortened name for the restaurant. McDonald’s stated that 13 stores will change their signage this week, starting in the state New South Wales. The original signage will return from 4 February.