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Netflix Promotes Arrested Development With Fake Episodes

The site has added hidden links and content for the TV show, scattered throughout their site.

Emma Hutchings
Emma Hutchings on January 21, 2013.

Arrested Development, the cancelled Fox series starring Jason Bateman and Portia de Rossi that was picked up by Netflix and is set to debut new episodes, is already being promoted on the site with the help of some clever fake episode titles.

Last month, a number of fake titles were added to Netflix Instant, which tie in to the TV show. Boyfights, Families with Low Self Esteem, Wrench,  Les Cousins Dangereux, and Scandalmakers are some of those on offer, with amusing synopses and cover art taken from the show. Selecting one of these titles takes you through to Netflix’s Arrested Development page.

Netflix Promotes Arrested Development With Easter Eggs

The Bluth Company Tumblr recently spotted that typing “Blue” in the search box brings up a results page with blue smudges and handprints. Clicking the hand launches a video player with a scene from the episode “The One Where Michael Leaves,” which features similar blue paint marks created by Michael’s brother-in-law who has been trying to join the Blue Man Group. The new series doesn’t air until May.

Netflix

 

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