Audio-reactive visuals create water experience for UrbanDaddy promotion.
Brooklyn-based art studio Red Paper Heart was recently asked by UrbanDaddy to create an interactive experience in water. They wanted to provide animations that guests could swim through but this posed a number of problems:
Pools are not exactly the most projection ready surface, and initial brainstorms produced many more challenges than we had anticipated. In researching a solution, we had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, we needed to get everyone in that pool!
Their solution was to cover the entire surface of the pool with 65,000 ping pong balls. This created a better display area as well as a tactile environment that encouraged guests to swim in the pool.
An accompanying application mapped to the pool displayed a floating river of graphics, pulled by an invisible tide. During the ‘Pool Party‘, audio-reactive, colorful visuals changed as the DJ’s and musical acts performed poolside. You can take a look at the interactive experience in the video below: