menu

Plastic Surgery For Dogs?

Plastic Surgery For Dogs?
Advertising

A ridiculous faux ad stands out amongst clutter on the NYC subway.

Allie Walker
  • 17 january 2013

At first this subway ad looks a bit shocking- plastic surgery for dogs? What self-respecting dog owner would take their dog to a canine plastic surgery specialist? Why not just buy another breed in the first place? Do canine plastic surgeons even exist? When we first saw this ad, we were pretty sure it was fake- but what was it selling? Turns out, of all things, a TV show. Visiting Puppylift.com redirects you to Comedy Central and a video clip for the new series Kroll Show.

Taking a closer look at the ad, the copy does mention the show with the quote from ‘Liz’ from TV’s Kroll Show– ‘When push comes to shove, I wouldn’t trust my dog’s plastic surgery to anyone but Dr. Armond.’ But on an early morning subway ride, readers aren’t likely to notice the fact that the quote is from a TV show, instead focusing on the ludicrous idea that a doctor would perform plastic surgery on a dog.  A ridiculous faux ad, but much more effective than the typical subway ad.

Compare the Kroll Show ad to this Nurse Jackie subway ad that we spotted back in 2010:

Nurse Jackie Subway

While Nurse Jackie is factual and direct, the Kroll Show ad is more likely to catch the attention of riders (even amongst the clutter) due to its controversial nature. Comedy Central also scores in relevancy, designing the ad to look like this NYC subway system staple from Dr. Zizmor:

Zizmor Ad
(source)

Think about how many ads you see a day- our lives are inundated with advertisements, from seeing them on television to reading them in magazines and newspapers to listening to them on Pandora- ‘Puppylift’ is a great example of standing out from the clutter with creativity and relevancy.

Did you see the ‘Puppylift’ ad on the subway? If you did, did you visit the website?

Kroll Show

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Today

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Today

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

David Polinchock

Emerging Technologies

Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Today

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.