Polaroid is embracing digital photography with plans to open several Fotobars across the U.S. These stores will allow customers to print their photos from their mobile phones or social networks into prints, canvases, and merchandise.
Originally, Fotobar opened as an online-only service in October. Users were able to select photos from their phones, or photo-sharing services like Instagram, Facebook, and Picasa. Using the online software, users are then able to easily edit the photo using various tools and apply different filters. Once they’re happy with the end-result, they can can then choose to save, share, or print the photos.
From the concept design, it looks like the physical Fotobars will be equipped with work stations, featuring Mac computers that allow customers to edit the images on the spot. The final product will be finished and shipped to the user within 72 hours. Founder and CEO of Fotobar, Warren Struhl, explained that:
There are currently around 1.5 billion pictures taken every single day, and that number continues to grow in tandem with the popularity and quality of camera phones. Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices.