Iconic characters get a cinematic makeover by the famous director.
Ridley Scott began his successful film career by directing commercials in London advertising agencies. Recently, the director who produced Blade Runner and Prometheus, has returned to the advertising world by directing a commercial video for Coca-Cola. The animated film features the iconic polar bears as you’ve “never seen them before.”
The short film tells a story of the polar bear family and follows them through an eventful day. The almost 7-minute long film will be broken into 30-second spots and shown during prime time British television in the upcoming weeks.
Zoe Howorth, Marketing Director for Coca‑Cola Great Britain, stated that, “The animated polar bears epitomize the cheerful, heart-warming atmosphere that Coca‑Cola is hoping to bring to many families this winter.”
Watch the full feature film below: