The iconic ‘tongue’ image is given a makeover by fifty designers.
The band’s ‘tongue’ logo was first created by John Pasche and the iconic image has become the band’s trademark for the past 41 years. The image was the cover design for the Sticky Fingers albums in 1970 to “represent the brand’s anti-authoritarian attitude, Mick Jagger’s mouth, and the obvious sexual connotations.”
2012 as the Rolling Stones’ 50th anniversary. To celebrate, the creatives from Publicis Madrid and Wieden Amsterdam, asked 50 designers from all over the world to create a new logo for the English rock band.
Last year, to mark the Rolling Stones’ 50th anniversary, Mick Jagger reached out to American street art designer Shepard Fairey to update the logo. Fairey was very “humbled and and honored” to have worked on the 50th logo.
Some of the artists who participated in the non-profit project included Heidi Chisholm, Shotopop, Erwin Bindeman, and Andre Brocatus. The website explains that:
This is a project for the best designers in the world to make 50 new logos for the Rolling Stones. No brands behind. Non profit. Just a birthday present from the world of design to the Rolling Stones. Let’s make the world Rock!
View some of the logo designs below, and visit the website to see all 50 logos.