menu

Samsung’s Transparent Screen Is The Retail Window Of The Future [CES]

Samsung’s Transparent Screen Is The Retail Window Of The Future [CES]
Design

The display space can now be a layered experience of video media and real-life objects.

Nestor Bailly, PSFK
  • 13 january 2013

Samsung debuted a transparent display screen at CES this year that could hold the future of retail display.

Encased in a glass box is a product, say shoes or a camera, but the front piece of glass is actually a transparent display screen that, we assume, can show any video media. Whether for retailers, advertisers, or even municipal governments the ability to have multiple layers of virtual and real information is groundbreaking. See it in action in the video below.

The combination of video media and real-life image is tremendously powerful and combines the storytelling potential of video with the tangibility of display windows. If creating compelling holiday retail windows is an art, then Samsung’s technology could be the start of a new movement. It might be the next best thing before we get fully-fledged 3D holograms.

Samsung

+#design
+#retail
+#technology
+CES
+CES 2013
+Culture
+Design
+Electronics & Gadgets
+fashion / apparel
+Media & Publishing
+Retail
+samsung
+technology
+transparent display
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Luxury january 20, 2017
Cities january 20, 2017
No search results found.