Sundance Movie Was Illegally Filmed At Disney World

Sundance Movie Was Illegally Filmed At Disney World

‘Escape From Tomorrow’ follows a father as he goes insane at Disney World and is raising a copyright and brand debate because it was shot without permission.

Emma Hutchings
  • 24 january 2013

Escape From Tomorrow, a movie that premiered at the Sundance Film Festival last weekend, follows a father as he goes insane at Disney World. The film paints a negative image of the “happiest place on earth” and is raising debate because it was shot at the theme parks unknowingly and without permission from Disney.

The film raises questions about how brands can protect their image in the age of digital cameras and smartphones. In regards to copyright concerns, is the filmmaker more guilty than a regular parent capturing photos and videos of their child on a ride? The NY Times writes:

‘Escape From Tomorrow’ underscores the difficulties confronting Disney, intensely vigilant about its intellectual property, as it tries to control the imagery flowing from its parks as people are shooting increasing amounts of video with their smartphones. Disney has followed an increasingly patient approach, allowing video taken inside its rides, for instance, to be uploaded to YouTube. But that video is usually extremely positive.

Sundance Movie Illegally Filmed At Disney Raises Copyright, Brand Image Concerns

Escape From Tomorrow, by first-time writer/director Randy Moore, features an average American family man who is spending a vacation at Disney World with his wife and two kids when he receives a phone call from his boss telling him he’s been fired. He delays telling his family so they can enjoy their last day at the park but finds himself spiralling into madness, with the line between fantasy and reality becoming blurred.

The movie was filmed inside Disney’s theme parks and hotels in Florida and California, and criticizes their form of mass entertainment. It features a lot of brand imagery as the crew filmed inside at least eight rides with small, high-tech video cameras. The horror fantasy was made for under $1 million and the cast and crew (around 200 people in total) entered the parks in small groups so they didn’t attract attention.

Escape From Tomorrow



Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Brand Development Today

Swipe Left On A Dating World Built To Keep You Single And Disconnected

Hinge's VP of Marketing Karen Fein tells us about the service's daring ditch of the swiping culture that's designed to attract advertising revenue, not meaningful connections

Arts & Culture Today

Marvel Comic Tells The Story Of A Heroic Syrian Mother

Madaya Mom is the true tale of a family trapped inside a town for over a year


Get PSFK's Related Report: Future of Automotive

See All
Retail Today

Brooklyn Cafe Lets Customers Pay By The Hour, Not By The Cup

Glasshour is an establishment that provides free coffee and pastries and charges for the time guests spend there

Technology Today

Electric Spoon Changes The Way Food Tastes

The Taste Buddy is being developed to manipulate your taste buds and make everything more delicious

Related Expert

Gill Linton

Brand Strategist, Fashion Entrepreneur

Travel Today

Bike Path In Poland Can Glow For 20 Years Using Solar Power

Cyclists can follow the shimmering blue lanes for better safety each time they ride

Technology Today

Open-Source Toolkit Lets Communities Build Their Own Street Furniture

The Wikiblock database contains 30 blueprints of different neighborhood fixtures including benches, bus stops, and kiosks

Food Today

Tiny Pub Only Has Space For Three People

Make Time For It is a small London pop-up bar that encourages conversation without the distraction of technology


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Advertising Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers

Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

No search results found.