menu

Sundance Movie Was Illegally Filmed At Disney World

Sundance Movie Was Illegally Filmed At Disney World
culture

‘Escape From Tomorrow’ follows a father as he goes insane at Disney World and is raising a copyright and brand debate because it was shot without permission.

Emma Hutchings
  • 24 january 2013

Escape From Tomorrow, a movie that premiered at the Sundance Film Festival last weekend, follows a father as he goes insane at Disney World. The film paints a negative image of the “happiest place on earth” and is raising debate because it was shot at the theme parks unknowingly and without permission from Disney.

The film raises questions about how brands can protect their image in the age of digital cameras and smartphones. In regards to copyright concerns, is the filmmaker more guilty than a regular parent capturing photos and videos of their child on a ride? The NY Times writes:

‘Escape From Tomorrow’ underscores the difficulties confronting Disney, intensely vigilant about its intellectual property, as it tries to control the imagery flowing from its parks as people are shooting increasing amounts of video with their smartphones. Disney has followed an increasingly patient approach, allowing video taken inside its rides, for instance, to be uploaded to YouTube. But that video is usually extremely positive.

Sundance Movie Illegally Filmed At Disney Raises Copyright, Brand Image Concerns

Escape From Tomorrow, by first-time writer/director Randy Moore, features an average American family man who is spending a vacation at Disney World with his wife and two kids when he receives a phone call from his boss telling him he’s been fired. He delays telling his family so they can enjoy their last day at the park but finds himself spiralling into madness, with the line between fantasy and reality becoming blurred.

The movie was filmed inside Disney’s theme parks and hotels in Florida and California, and criticizes their form of mass entertainment. It features a lot of brand imagery as the crew filmed inside at least eight rides with small, high-tech video cameras. The horror fantasy was made for under $1 million and the cast and crew (around 200 people in total) entered the parks in small groups so they didn’t attract attention.

Escape From Tomorrow

 

culture
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Related Expert

Chris Riley

Turning information into insight

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.