The ad promoted the channel’s new presence in Belgium and gave the unsuspecting locals a dose of drama. Now TNT is back with a second, more dramatic ad for it’s launch in Holland.
For ‘A Dramatic Surprise on an Ice-Cold Day’, they placed the channel’s famous red button somewhere in a Dutch shopping street. The sequel involves kidnapping, prisoners, riot police, an Elvis impersonator, and naked guys.
Can the formula work a second time? See for yourself in the video below: