menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Mobile Company Tracks Lost Phones To See Where They Go

Mobile Company Tracks Lost Phones To See Where They Go

For a social experiment by Vodafone, the company ‘lost’ 100 phones in the Netherlands to see what would happen to them.

Emma Hutchings

For a social experiment in the Netherlands, Vodafone ‘lost’ 100 phones to see what would happen to them. They tracked the GPS-equipped phones and created a microsite to provide lots of stats about how many were returned and what they are used for.

What Happens To Lost Phones?

During ‘The Lost Phone Experiment’, Vodafone reports that 29 of the phones were returned to the owner but sadly the other 71 disappeared or were stolen. The site shows the average time it takes for a phone to be picked up (20 minutes) and who is more likely to return a phone (men:75%, women:25%).

It also reveals what number someone is most likely to call from the phone’s contacts to try to return it. When the choice is between home, Mom, or Dad, over half of people will get in touch with the owner’s Mom.

The Lost Phone Experiment

 

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth