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Urban Utility Concept From Honda Is The SUV 2.0

Urban Utility Concept From Honda Is The SUV 2.0
Innovation

Gone are the giant SUV's of the past, small is what is new.

Dave Pinter, PSFK
  • 9 january 2013

Honda debuted a new small SUV called the Urban Utility Concept at the 2013 North American International Auto Show in Detroit. Honda announced that a version of this vehicle will be produced as a global market vehicle soon. The UUC is another new small sized SUV shown in Detroit in 2013 signaling an opportunity to customers still looking for a ‘tall car’ vehicle but one that is more efficient. The Urban Utility Concept is smaller than the CR-V and will likely be targeted to younger buyers in a similar way to their subcompact Fit.

The exterior styling in particular offers a clue to where Honda might go with other vehicles in this range. The recently redesigned Civic underwent a rapid refresh after the styling was met with a cool reception. The Urban Utility Vehicle shows a renewed attention to simple lines and well resolved details.

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Honda

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