If you haven’t heard of Vine, Twitter‘s new video-sharing app, you haven’t been on the internet in the past few days. The app, which was launched last week and dubbed the ‘Instagram of video’ allows users to create and share perpetually looping videos that are only six seconds long. The app left many wondering, what do you do with six seconds? Well, Vinepeek, the new (and unaffiliated) website, shows exactly what people have been doing: from eating, to watching miso soup boil (really) to sitting at a desk, the site provides a real-time stream of the intricacies – mundane or otherwise – of daily life.
The website, created by London product incubator company PXI Ventures, invites people to ‘sit back and watch the world in 6 second bites.’
While it is mostly innocuous images of clouds, dogs staring at the camera and babies falling down, Vine has quickly come under fire for NSFW pornographic content that has begun to inevitably make its way onto the app. Vinepeek is unmoderated and non-stop, and with endless videos being streamed on the site, if you sit there for long enough, you might see a penis. We did.
Nevertheless, Vinepeek makes clear the possibilities (and the out of the gate popularity) of this new social media platform. Although vines are little more than extended GIFs, they could change the face of sharing just as Twitter did. Twitter, with its 140 character limit, forced people to be creative or at least somewhat thoughtful with their words. Vine does the same in video-form. Twitter Vice President of Product Michael Sippey said: ‘Like tweets, the brevity of videos on Vine inspires creativity.’
But also like Twitter, there is a lot of nonsense to wade through before finding the real gems. It is a real art to make something beautiful in so short a time. Already, through Vinepeek one can see the Instagram-like trends of videos: stop-motion of food, stop-motion placards spelling out a message, stop-motion dancing. It is basically a lot of stop-motion…and cats. Dom Hofmann, co-founder and general manager of Vine, puts it more poetically:
Posts on Vine are about abbreviation – the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.
Some may find it boring, others may be indifferent, but spend a few minutes watching Vinepeek and you cannot help but be entranced. The short loops can be hypnotizing, slightly mind-numbing, and definitely addictive. The creators said they wanted the site to be ‘like a sit-back TV experience’ except the content is the human experience. It truly is the world’s shortest reality show, starring everyone and anyone.