Virgin Atlantic Turns Its Staff Into Superheroes For New Campaign

Virgin Atlantic Turns Its Staff Into Superheroes For New Campaign

‘Flying in the Face of Ordinary’ features a TV ad with children who possess special gifts growing up and using their talents as they work on the airline.

Emma Hutchings
  • 8 january 2013

Virgin Atlantic‘s new campaign ‘Flying in the Face of Ordinary’ features a TV spot that portrays its staff as superheroes.

First we see them as children using their special super-human talents, before they all join Virgin Atlantic. There, they put their extraordinary ‘gifts’ to good use at the airline, where their quick reflexes, psychic abilities, fearlessness, and creative problem solving allow them to provide an excellent customer experience for passengers as a pilot, engineer, and cabin crew.

Virgin Atlantic Turns Staff Into Superheroes In New Campaign

The ad was developed by agency RKCR/Y&R with production company Partizan and director Antoine Bardou-Jacquet. Virgin Atlantic marketing director Simon Lloyd said:

We wanted to capture the essence of Virgin Atlantic with this new campaign and bring the glamour and fun back into long-haul travel. “Flying in the Face of Ordinary” is more than a marketing campaign; it is a powerful brand proposition and long term platform that will be reflected in all areas of the business from communications and marketing to product and service.

Virgin Atlantic



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