The Old Ebbitt Grill in Washington, DC is a bit of an institution among political types in the city and is just steps from The White House. Now when staffers step out to lunch, they won’t miss the breaking headlines because along with their receipt, they’ll receive a printout of the major AP news stories that broke while they were eating. The hope is that these ‘news receipts’ will help dissuade people from checking their smartphones at the table as well as utilize existing restaurant printers for a new purpose.
‘The Latest News’ will be a separate receipt featuring current headlines from the Associated Press and will accompany either the initial check, coffee or dessert, hopefully contributing to the table conversation.
The news comes through the restaurant’s MICROS Systems software, updating every two minutes. The startup Print Signal has been launched to run the business and will select locally relevant AP headlines, while revenue will come from advertisers who want to reach restaurant diners. The Old Ebbitt Grill’s managing director, David Moran, said:
We’ve got thousands of news-hungry Washingtonians coming to lunch, so we’re giving The Latest News a shot. If this works at the Old Ebbitt, it just might sweep across the world.