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Adidas Creates 360 Degree, Interactive, Live Stream For NYFW

Adidas Creates 360 Degree, Interactive, Live Stream For NYFW
Design

Retailer streams spring/summer fashion show live while offering viewers four different views and the ability to pin looks to Pinterest boards.

Zachary Kraemer
  • 12 february 2013

In its 2013 spring/summer fashion show, Adidas partnered with ACNE Productions to bring online viewers a dynamic interactive live-stream of its Y-3 collection. The online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.

adidas-y3-2013-interactive-fashion-show

When tuning in to watch, all four video streams were displayed at once, allowing users to view an entire look, zoomed in shots which showcased unique fashion pieces, or live action views of the backstage. If one particular look appealed to viewers, or a back stage moment peaked their interest; screenshots could be taken instantly and pinned to users Pinterest boards, all with the click of a button.

adidas-y3-2013-interactive-fashion-show-yamamoto

Adidas’ Y-3 brand is a collaboration with Japanese designer Yhoji Yamamoto, and aims to bring fashion and style to athletic apparel.

See the below video to learn more about Adidas’ Live Stream Fashion Show:

Y3

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