Aereo allows cord cutters to get rid of their cable subscription but still keep up with their favorite shows. The TV technology enables them to watch over-the-air channels on multiple devices or record programs to watch later by assigning each member a tiny antenna that transmits the signal.
Aereo, which launched last year and is now expanding to the whole of the New York City metropolitan area, allows users to create an account online and there is no box to install or wires to connect. It works on multiple devices, including tablets, smartphones, laptops, and computers.
Users can pause, rewind and fast-forward any program they are watching live, and there are thirty available channels. Membership plans start at $1 a day, $8 a month or $80 a year. The service still isn’t a perfect solution for those wanting to cut the cable completely, as sports isn’t currently available on the platform, but it is useful for people who watch broadcast shows. Chet Kanojia, Aereo CEO and founder, said:
Creating more choice and a competitive marketplace is a good thing for consumers. Today, consumers are tethered to expensive and outdated technology that limits how, when and where they can enjoy their own television programming. Aereo’s technology now lets us provide simplicity, ease of use and rational pricing – three things that have all but disappeared for the consumer. We believe that consumers deserve better and we’re committed to delivering on that promise.