Fashion designer Alexander Wang‘s Spring 2013 promotion video features comedienne Anjelah Johnson reprising her role as the character Bon Qui Qui, who she previously played on ‘MADtv’. The humorous take is in stark contrast to most fashion advertising.
Bon Qui Qui becomes a new sales girl at the Alexander Wang flagship store in NYC, where she displays her unique customer service skills. The video features cameos by Alessandra Ambrosio, A$AP Rocky, Shannan Click, Simon Doonan, and Natasha Lyonne.
Bon Qui Qui’s antics include trying to fit a small shoe on a customer’s foot because she can’t be bothered to fetch the right size, showing off her musical talent, and catching a “thief” in the act. Needless to say, she soon finds out that her first day at work is also her last day. You can watch the Spring 2013 promo below: