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What You Need To Know From The BlackBerry 10 Launch

What You Need To Know From The BlackBerry 10 Launch
Culture

Major news including photos of the two new phones and why Alicia Keys was at the launch.

Allie Walker
  • 3 february 2013

The biggest news from the BlackBerry 10 Launch:

Two new phones! Most noticeably, The BlackBerry Z10 is touchscreen only while the BlackBerry Q10 retains the keyboard. Why keep the keyboard in a sea of touchscreen options? ‘We know there are a lot of physical keyboard lovers out there,’ says CEO Thorsten Heins. Venture Beat

Pictures of the new phones from the @BlackBerry Twitter feed:

BlackBerry 10 2

The Blackberry Q10

BlackBerry 10

The BlackBerry Z10

RIM rebrands as Blackberry. Consumers already refer to the brand as BlackBerry, and there is often confusion when RIM is mentioned. Thorsten Heins, President and CEO speaks to the new direction saying, ‘This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history. RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name.’ Investors.com

The US won’t get either phone until March. American carriers must first test the devices, which will cause the delay. Heins adds, ‘They do the best they can. Would I have loved to see it earlier? Absolutely. Make no mistake everyone’s trying to pull the date in.’ WSJ

Alicia Keys is the new ‘global creative director.’ Perhaps in a move to make the brand feel more relevant, BlackBerry introduces Alicia Keys as ‘global creative director.’ Keys on her new gig, ‘I was in along term relationship with BlackBerry and then I started to notice new hotter sexier phones at the gym and I kind of walked out on you. But now we are exclusively dating again and I am very happy. The music business has changed dramatically and because of that there are so many opportunities in the creative space, particularly with BlackBerry.’ The Verge

70,000 apps at launch. Skype, Facebook, Twitter, Foursquare, and Angry Birds all make the list. CNET

Header image: Wired

 

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