‘Made in the Dark’ is an initiative that aims to improve the quality of life for blind people in India.
‘Made in the Dark‘ jewelry is created by blind craftswomen in India using scented beads. The initiative was developed by Jon Fraser, Khushbu Dublish, Ruby Steel, Deepen Toppo and Hal Watts in collaboration with students from the National Institute of Design in Ahmedabad.
Their aim was to raise awareness and improve the quality of life for blind people in India. The initiative is working with the Blind People’s Association and the Andh Kanya School in India.
The craftswomen use their sense of smell to create the scent-beaded jewelry, utilizing a color-scent language that matches the hues of a variety of jewelry beads with appropriate scents. This means the blind women can design the look and smell of the handmade jewelry.
The ‘Made in the Dark’ brand is designed to help these women sell the scent-beaded jewelry. Traditional aromas and modern aesthetics are combined to appeal mainly to the middle-class Indian women who shop at the growing range of ethical retailers in the country.