Budweiser Canada has introduced a new device that lets hockey fans always stay connected to their favorite team. The Budweiser Red Light is the same used over goals at games that flash and sound a horn to accompany every goal.
It will emit these sounds and light at the same time as they occur during the game whenever your team scores. The Red Light can be ordered online (temporarily sold out but taking pre-orders for the next batch). They can be shipped across the country and if you live in the greater Toronto area, Budweiser offers to install it in your house.
It wasn’t easy, but we did it. The Budweiser Red Light is ready for you, the goal-loving hockey fan… The way it works is simple. Install the Budweiser Red Light wherever you’d like, pick your favourite city, and bango! It’s ready to go. When your city scores, no matter where they’re playing, the light will go off in all of its goal-indicating glory.
Wired reports that the Budweiser Red Light connects to your wi-fi network and you configure it using an iPhone or Android app to let it know the team you support. During a game, it listens over the network for a score and the synced light flashes and makes a noise when your team puts the puck in the net. Check out the ad featuring the Red Light below: