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Canon Challenges Google With Augmented Reality Helmet

The MREAL system is a new imaging solution that simultaneously merges virtual objects with the real world.

Emma Hutchings
Emma Hutchings on February 22, 2013.

Canon has announced the MREAL system for mixed reality, which features software and a head-mounted display. It is geared towards businesses rather than consumers, with a price tag of $125,000.

The imaging solution simultaneously merges 3D virtual elements with the real world at full scale. Canon says it could benefit companies in a variety of industries including manufacturing, automotive, construction, medical, and entertainment.

Two video cameras inside the head-mounted display capture video, which is then processed, combined with computer-generated graphics, and displayed on small monitors. An advanced optical system enlarges the video to create high-impact 3D images with low distortion, which enhances the realism of the experience.

Canon Introduces Mixed Reality Head-Mounted Display

The MREAL System allows companies to experience, examine, modify and manipulate designs so they can develop ideas efficiently. It brings users to a 3D world where they can interact with virtually any given scene or object. Sam Yoshida from Canon U.S.A. said:

In today’s competitive markets, companies are constantly looking for solutions that can help them introduce new products to market in a timely and efficient fashion. The new Canon MREAL System for Mixed Reality allows decision-makers to evaluate a product’s design and operability like never before.

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