PULP! THE CLASSICS is a new imprint that redesigns original book covers from classic novels into pulp fiction style. The titles are all accompanied by literal puns, for example Pride and Prejudice is, “Lock up your daughters… Darcy’s in Town!” The Great Gatsby is, “When it came to loving… He knew which Daisy to pick!” And for Wuthering Heights, it’s simply, “Here’s Looking at You Cathy…”
The term pulp fiction originated from old magazines to define escapist fictions that were printed on cheap “pulp” paper, often genres like crime and mystery, sci-fi, and thrillers. PULP! THE CLASSICS has imitated pulp fiction covers with bold colors, and faux-tattered paper.
PULP! THE CLASSICS also gives inspiring copywriters the opportunity to come up with their own witty tagline for the classic titles and see what it looks like via its Tagline Game. Take a look at some of the covers in the gallery below.