Coca-Cola ATM Dispenses Free Cash For People Willing To Share [Video]

Coca-Cola ATM Dispenses Free Cash For People Willing To Share [Video]

The ‘happiness’ machines in Spain gave out 100 euros to random recipients, encouraging them to pass it on to others.

Emma Hutchings
  • 8 february 2013

Coca-Cola created an ATM machine in Spain that dispensed 100 free euros without people having to insert their card. ‘El Cajero de la felicidad’ (‘The ATM of Happiness’) dispensed the free cash to those who interacted with it, with the sole condition that they share their good fortune with others.

Coca-Cola ATM Dispenses Free Cash If User Agrees To Share It [Video]

The Happiness ATM was part of the company’s ongoing ‘Share Happiness’ campaign; participants who agreed to share were given ideas on how to share it through the ATM interface- instead of options to withdraw or deposit money, the participants saw sharing options. Coca-Cola states that they don’t know what everyone did with the money, but the experiences people shared with the company show that the participants took the challenge to heart.

Someone bought basketballs and gave them to local kids, another person bought food and shared it with passersby. A child found a surprise present waiting outside their door, an elderly couple were given two free tickets, and a lady received a surprise visit from a group of musicians.

You can check out the ATM of Happiness in the video below:



Dubai And The Future Of Humanitarian Design

Design & Architecture
Op-Ed Today

Fitness Advocate: Paving The Future of Workouts With Audio

Ethan Agarwal, CEO of Skyfit, shares how he's democratizing access to boutique fitness classes through an app

Food Today

This Beer Was Brewed Just For Scotch Drinkers

Highland Park Scotch Whisky & Sixpoint Brewery have teamed up to create two limited-edition pairings for New York City boilermakers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Let An AI Librarian Help Sort Your Digital Bookmarks

A new app uses machine learning to help organize your virtual life

Mobile Today

Pizza Hut Tattoo Lets You Place An Order From Your Body

The latest gimmick from the fast-food chain is a tattoo-like sticker that lets customers get delivery with a simple tap on their arm

Related Expert

Kristina Dryža

Australian & International Consumer Trends Expert

Travel Today

Reinvented Bicycle Inspired By Supercar Design

The yellow bike based on a Lamborghini has sharp edges and an aluminum alloy frame

Health Today

Health Platform Gives Perspective On Your Weekly Habits

Gyroscope is a new wellness app that works by amalgamating data about your life into beautifully designed visuals

Beauty Today

Korean Beauty Brand Uses VR To Let Customers Pick Their Ingredients

Innisfree created a unique experience for its Shanghai Disneyland customers with a virtual reality trip to select what goes into their purchase


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Today

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Arts & Culture Today

3D-Printed Creations Resemble Floating Paper Outlines

Japanese design firm Nendo's exhibition features works that look like sheets of material being folded, torn, and crumpled

Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Technology october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online

Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Gaming & Play october 21, 2016

Nintendo’s New Console Pushes For Portable Gaming

The Switch allows gamers to seamlessly play on the go by themselves or with friends

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important

No search results found.