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Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists

Converse Turns City Graffiti Into Brand Advertising With Help From Street Artists
Advertising

The ‘Wall to Wall’ series, which recently hit Portland, hires artists to transform a wall with original art.

Emma Hutchings
  • 18 february 2013

The Converse ‘Wall to Wall‘ series invites street artists to transform a wall with original artwork. It has traveled all over Europe and North America.

In the most recent project, artist David D’Andrea created a piece on the eastside of Portland. The art series helps solidify Converse’s brand messaging and their ‘street ready’ vibe.

Converse Turns Graffiti Into Brand Advertising With Help From Street Artists

David D’Andrea combines the craftsmanship of the poster artists and album cover designers of the 1960’s and 70’s with a raw detailed grittiness to create an organic pen and ink style that is unmistakably his own… His t-shirt designs, hand colored silk-screen prints and album covers are highly sought after and have won much praise from fans and admirers. He completely throws himself into his work and each new piece is an extension and evolution from the last one.

You can check out the making of the latest piece in the video below:

Converse

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