Amsterdam restaurant CTaste promotes eating without seeing and advertises with a dimmed down poster.
Image and credits: The Inspiration Room
Food has already been extensively deconstructed a la molecular gastronomy, so now should it be eaten but not seen?
If CTaste’s ‘dark dining’ experience catches on, we might all be chowing down with the lights off. The restaurant recently released a dark, colorless poster to promote the dining experience, which it claims helps to make the meal-eating more sensory.
If food is not visible, you will supposedly focus more on the combinations of tastes and textures without being distracted by composition. Eliminating sight will make the remaining senses more attuned to whatever it is you are doing.
The CTaste experience goes as follows: the diner peruses the menu in a lounge area, where, yes, the lights are on, informs the server of his or her choices, and then proceeds to the restaurant.
Dining in the dark is not unique to The Netherlands. Dimly (or un) lit spots have already popped up in New York City. Dans Le Noir caters specifically to those who want to eat without seeing, and Camaje Bistro in the Greenwich Village hosts events on select evenings. Establishments appeared in Europe even earlier, for example, in Germany in 2002.
The trend might encourage you to bring your blindfold the next time you eat out.