menu

Beckham Back In His Underwear for New H&M Ad [Video]

Beckham Back In His Underwear for New H&M Ad [Video]
Advertising

Footballer runs pantless through Beverly Hills in the Guy Ritchie directed short film

Daniela Walker
  • 8 february 2013

David Beckham can make a wedgie look sexy. And so he does in the new commercial, shot by English director Guy Ritchie, to promote Beckham’s SS 2013 bodywear line for Swedish fashion chain H&M.

The director, known for action films such as Snatch and the Sherlock Holmes series, put Beckham’s famous body to work, chasing his clothing through the hills of L.A. Of the process, Beckham said:

I loved doing it and people will get to see me play a role I’ve never done before. I hope everyone has as much fun watching the film as I had making it.

hm-beckham-ritchie

The premise has the footballer seeing his children off to school when his robe gets caught and torn off in their departing car door. Locked out of the house, Beckham has no choice but to chase after the car, running through hedges, jumping over walls, and somehow losing his shirt on the way. He slides over paparazzi stakeout cars and dives into a stranger’s pool (hello wet underwear) all the while remaining impeccably coiffed. He pauses only to pick a wedgie, as you do, before dashing off again.

‘He makes the perfect leading man,’ said Ritchie, who chooses to direct only one ad a year. He felt the process was ‘like directing a short film’ rather than a commercial.

With a length of 1:30, the ad is certainly longer than most, but with a buff Beckham running about, who’s going to complain?

Take a peek:

H&M

Photos by Nick Hudson

Advertising
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

PURPLELIST EXPERTS

Nobumichi Asai

Facehacker, Projection Mapper

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.