The hottest new talent of the week brought to you by PSFK x Arts Thread. This week, a graphic designer that prefers that her medium follow the content.
PSFK’s creative of the week, chosen from the ARTS THREAD online portfolios, is visual communicator Geertje Debets. A recent MA graduate from London College of Communication UAL, Geertje’s experimental projects explore contemporary trends in everyday life, from travel and media through to behaviour in the home.
Why we like Geertje’s work: Geertje’s work gives us new insights into the lifestyle trends for today’s urban lifestyle, which makes her projects very meaningful for those involved in the anaysis of consumer trends.
Tell us a bit about yourself, your background and inspirations:
Just graduated from my MA Graphic design at the London College of Communication, I prefer to call myself a visual communicator. In my opinion, Graphic Design tells more about the medium we are using than the concept and ideas we are creating. Although most of my work is based on graphic design, I do not want to my ideas to be led by the medium. Instead, I prefer that the medium follows the content, which can result in me creating 3D design, installations or packaging design.
I regularly start self-initiative projects, inspired by everyday life and contemporary news topics. Next to that, I am always busy experimenting with materials, forms, colour, typography and other graphic design issues. My passion for self-initiative projects originates from my bachelor degree from the Netherlands, at the Academie Minerva Groningen, where we were encouraged to visualize our own ideas.
Talk us through the pieces on your ARTS THREAD portfolio:
The project Byng Place, from public space to transit area, reflects pedestrians’ behaviour in public spaces. The behaviour of a transit community, led by time and destination. The time to pass through a space as quickly as possible, by traversing a route that you are unaware of. The story of transiting is shown through five aspects: the line of walking to shorten the distance, the rhythm of walking to reduce our travel time, focus on the route by observing the ground, focus on the destination driven by our destination and closing down awareness by digital technology. This project also contains a visual summary and a report.
The essay This will determine your worldview is a textual research into the difference of impact and the content of the message by news media, focusing on the differences between internet, television, newspaper and the radio. In this essay the conclusion drawn was that you have a different worldview when you are only listening to the news on the radio, than when you are only watching the news on the television. This is due to the difference in impact from the amount of words, the choice of words, spoken text, written text, moving image, photography, being a creator or spectator.
‘campanula.com’ is a flower nursery specializing in campanulas! During my internship at Silo Design, The Hague, NL, we sketched and designed the new visual identity for them. A logo made of forms that can be varied. Silo Design, is one of the leading design companies in the Netherlands. Last year for example, they have won the ‘European Design Agency of the Year’ Award.
Ta för sig, Swedish for self-service, is my visualization of today’s dining in the Netherlands. Based on the fact that nowadays we do not prepare food ourselves anymore; we buy it. The food industry has effectively responded to this trend by developing all kinds of convenience food and snacks, where you can eat from the package and do not need your tableware anymore. As a starting point I chose the IKEA Starter Kit, which has been designed specifically to allow everybody to have a new and complete set of table and kitchen utensils. This project resulted in a research summary and experimental tableware.
What are you currently working on?
At the moment, I am working on self-initiated projects, for example the identity and packaging of Ta för sig. Alongside that, I am currently working as a freelancer and interviewing designers, as I am really looking forward to work for a London design agency.
How can people get in contact with you? What work are you looking for?
I am looking for a job which challenges me as a designer and which allows me to add my own touch to the agency’s work. In addition I hope to be able to further develop myself as a visual communicator and graphic designer. If you want to get in touch with me you can contact firstname.lastname@example.org or visit www.geertjedebets.com for more information.