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Cassette Cards Revamp The Retro Mixtape

Sharetapes combines the physical and the digital, using NR and QR codes to share music between friends with their smartphones.

Daniela Walker
Daniela Walker on February 14, 2013. @emptyofpocket

Making a mixtape is a seemingly lost art form. MP3s and other digital formats are the primary way that people listen to music nowadays, so the joy of sharing a perfectly thought out compilation of love songs, to be rewinded and played back again and again, has fallen to the wayside. But, romantics and retro-lovers fear not, Australian start-up Sharetapes has developed a way to combine digital music with the physical symbolism of the classic cassette tape.

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Sharetapes are not actually tapes, but cards that allow registered users to upload playlists from Spotify, 8tracks and Youtube onto them, using QR or NFC codes. Users can link that playlist to an id number listed on the back of the card, thus ‘recording’ their mixtape. Once finished, they can give the card to someone else, who can use their smartphone and either tap the NFC or scan the QR code to gain access to the specially made playlist.

The website bridges the gap between a physical tape and digital playlist, allowing people to share music in a new yet retro way. You can purchase five blank sharetapes from the website for $6.99 AUD, but don’t forget, as John Cusack’s character Rob Gordon states in High Fidelity:

To me, making a tape is like writing a letter – there’s a lot of erasing and rethinking and starting again. A good compilation tape, like breaking up, is hard to do.

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Sharetapes

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