Luxury designer brand plans to launch a scent to enhance the natural smell of young ones.
The smell of a newborn is one of those scents that is immediately recognizable yet impossible to describe, let alone bottle. But that is exactly what Italian fashion house Dolce & Gabbana is attempting to do, launching its first fragrance for babies.
The alcohol-free scented water is unisex with notes of citrus, melon and honey. The idea is to enhance, not mask, the baby’s natural smell. Stefano Gabbana describes the inspiration as:
The softness of baby skin, the freshness of baby breath, a mother’s sweet hug, the first smile.
The brand is not the first to create perfume for those of the crawling set – both luxury lines Burberry and Bulgari have baby perfumes on the market. Dolce & Gabbana says their product mimics the smell of a baby’s skin and is ‘designed to cuddle and pamper every little boy and girl’ but do we need a product to make a baby smell more like a baby?
According to Frederick Bouchardy, a perfumer who spoke with blog Fashionista, it is not that far-fetched to create a scent for babies, since we already pamper them with artificial smells. Baby powder and lotion, scents associated with babies, are synthetic. There’s no ‘extract of powder,’” Bouchardy said.
So perhaps it is the same thing we have been doing for years but in different, sleeker packaging.