Celebrating the milestone birthday of its tennis shirt, the brand turned to distinguished fans to remake its most iconic garment.
It was 1952 when British tennis star Fred Perry joined forces with Tibby Wegner, creator of the sweatband, to create the now iconic Fred Perry tennis shirt. To celebrate its recent 60th birthday, the brand enlisted its influencers in design, music and sport to put their own mark on the white polo with the little green laurel.
The company sent out 60 reproductions of the 1952 tennis shirts to be personalized by sportsmen, artists, musicians and even ad agencies. Everyone was given the freedom to do whatever pleased them; the shirt became a white canvas on which to celebrate the brand.
For French department store Colette that meant a simple ‘happy 60′ message embroidered near the logo, but others were more outlandish in their customization. Mother, a New York ad agency, used real tennis balls dipped into paint, which they then hit 60 times with a tennis racket onto the shirt to create a rainbow kaleidoscope affect.
The shirts will be auctioned off later this year, with proceeds going to the Amy Winehouse Foundation. You see some of the designs in the gallery below and on the Fred Perry website.