Lulu, the girls-only mobile app, has launched across the U.S. this week after a success invitation-only period at Florida State University and the University of Florida. In the trial month at the universities, over 60,000 female students downloaded the app. The iOS and Android app for “dating intelligence” enables girls to create and read reviews and recommendations of guys they know.
Described as “the first database of men, built by women, for women,” Lulu shows numerical scores across a number of categories such as appearance, humor, manners, ambition, first kiss, sex, and commitment. Girls can choose a photo of a guy and add his name to the database along with hashtags so other girls can see what’s good about him and what to watch out for.
Lulu is committed to providing a secure platform for its female users. Girls register via their Facebook accounts but Lulu never posts to the social network and users are anonymous on Lulu. CEO and founder Alexandra Chong said:
My vision has always been to create a discreet, private space for girls to talk about the most important issues in their lives: their relationships. We provide the essential intelligence about the guy who is both #SweetToMom and #BelievesInLove and yet may also be #RudeToWaiters and #CrazyJealous. This is the stuff you need to know when you’re checking out a guy in Econ 101, at a party, or even on a dating site. Lulu puts the girls in control.
While the app could help a girl avoid a bad date, could it have potentially harmful effects on a guy’s reputation? Girls aren’t known for being particularly level-headed after a bad breakup, which translated into a review, could skew other girls’ opinions of the guy.