Collaboration between Disney and Google exemplifies the deepening relationship between tech and entertainment.
Disney, Unit9, and Google for the latest Chrome Experiment titled ‘Find Your Way To Oz’. The experiment helps promote the upcoming movie ‘Oz The Great and Powerful’ which will be in theaters March 8th. The interactive experience shows the capabilities of Chrome and provides ‘Oz’ with a unique marketing platform that dovetails nicely with its content. The player gets to follow the wizard’s footsteps and engages with various activity areas. Check out the preview below:
The microsite functions as a virtual adventure where users can make music, put together a stop-motion animation (zoetrope), and enjoy a trip on a blimp. Chrome has been gaining quite a reputation with these in-browser experiments. Last year we reported on Jam with Chrome and The Universal Orchestra Experiment (a collaboration with London’s Science Museum).
The core objective of these initiatives seems to be two-fold. On the one hand, it opens up opportunities for Google to collaborate other creative thinkers whilst getting to demonstrate the efficiency of their Chrome browser and focusing heavily on its speed. The experiments all have a depth of technical achievement, particularly when it comes to demonstrating the depth of HTML5 experiences.