menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Headphones Connect To Posters For A Virtual Concert [Video]

Headphones Connect To Posters For A Virtual Concert [Video]

Sony created posters in Japan that allowed people to watch and listen to bands using augmented reality.

Emma Hutchings

Sony worked with Naked Communications to promote its headphones specifically designed for smartphones, which offer a higher quality music experience. The agency created a smartphone app using Sony’s SmartAR technology to launch the first ever augmented reality rock festival.

Headphones Connect To Posters For AR Music Festival [Video]

The ‘Headphone Music Festival‘ in Tokyo allowed people to download the app, put on their headphones, and scan a poster for the event to see virtual performances on their smartphone by four best-selling local rock bands.

This clever promotion compares the audio quality of Sony’s headphones to listening to live music. People were also able to ‘attend’ the festival by trialling Sony’s headphones at retail outlets and electronics stores across Japan. You can check out the ‘Headphone Music Festival’ in the video below:

Sony

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth