Sony worked with Naked Communications to promote its headphones specifically designed for smartphones, which offer a higher quality music experience. The agency created a smartphone app using Sony’s SmartAR technology to launch the first ever augmented reality rock festival.
The ‘Headphone Music Festival‘ in Tokyo allowed people to download the app, put on their headphones, and scan a poster for the event to see virtual performances on their smartphone by four best-selling local rock bands.
This clever promotion compares the audio quality of Sony’s headphones to listening to live music. People were also able to ‘attend’ the festival by trialling Sony’s headphones at retail outlets and electronics stores across Japan. You can check out the ‘Headphone Music Festival’ in the video below: