menu

HP & Covergirl Let Fashion Weekers Test Tablets While Getting Their Nails Done

HP & Covergirl Let Fashion Weekers Test Tablets While Getting Their Nails Done
culture

The make up and tech brands team-up with an influencer marketing company to create the ultimate blogger lounge.

Plus Aziz
  • 11 february 2013

Style Coalition (SC) is an influencer marketing company focusing on tastemakers in fashion, beauty, and lifestyle. The company manages a networking platform which incentivizes bloggers for contributing content to media owned by brands that SC partners with including Dove, HP, Windows, and Covergirl. SC’s Influencer Exchange enables inividuals to book campaigns and set their own rate to work with leading brands without signing any contracts.

We got the chance to check out their Fashion Week Influencers Lounge this weekend which was sponsored by HP and Covergirl. The lounge was strategically located at The Empire Hotel so bloggers could pull away from the hectic ambiance at Lincoln Center and is open to bloggers by invitation only until 6pm on Tuesday. Isolated influencers were invited to test HP notebooks, printers, and tablets while also getting a pedicure or their hair and make-up done for free.

To what extent is this an indicator that an evolution in the relationship between influencers and brands is taking place? In speaking with President of Style Coalition, Ted Nadeau, this weekend, it became clear that influencer marketing is a great method for brands looking to work around the purchasing of banners and search engine marketing. Since the marketing efforts are driven by influential individuals with vast networks, this method is particularly effective for brand managers looking to generate buzz through content sharing, social media platforms, and SEO in general.

Additionally, it should be noted that although brands have the ability to reach out directly to bloggers and Youtube stars, it seems that having an agency to set the terms between tastemakers and brands is necessary so expectations are set accordingly.

Style Coalition Influencer Exchange

culture
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Work

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.