The iPhone and Samsung Galaxy could have a serious contender to take away some of their market share as HTC has unveiled it’s latest generation smartphone, the One. It runs a quad-core, 1.7 GHz processor, the Qualcomm Snapdragon 600, and features 2GB of RAM.

The device has a large touchscreen, with a 4.7-inch 1080p display that has a pixel density of 468 pixels per inch. A set of dual front-facing stereo speakers and Beats Audio provide excellent sound quality.

The HTC One is housed in a sleek all-aluminum frame and weighs 5.04 ounces, with a thickness of just 0.36 inches. It features an “UltraPixel” camera with a new sensor and larger pixels that are said to be able to capture 300% more light than other smartphone cameras, enabling it to take better photos in low-light situations.

The new smartphone also has a slick user interface and sports a feature called “BlinkFeed” on it’s home page that provides automatic social media updates, news stories, photos and other feeds in one area from different sources you can choose. The HTC One is due to start shipping in late March.

HTC One

Photo by Alex Washburn/Wired