Artisan Instant Coffee In A Cube

Artisan Instant Coffee In A Cube

Jiva Coffee Cubes are making coffee-on-the-go easier, and tastier.

Daniela Walker
  • 18 february 2013

A cup of coffee in the morning is almost as necessary an alarm clock. Without liquid joe, it is difficult to wake up. Trouble is, a lot of us don’t have the time to hand-grind artisanal coffee, yet instant Nescafe, though convenient, is never quite as good. Jiva Cubes are a new kind of instant coffee that have enough depth of flavor for aficionados as well as easy prep for those who just want that quick caffeine fix.


The company, founded by Natalia Rodriguez & Allen Gomberg, takes high-quality Colombia coffee beans, freeze dries them and mixes them with all-natural unrefined cane sugar, known in South America as panela. The panela acts as a bonding agent which removes any need for chemicals in the process. The coffee/panela mixture is then pressed into cubes, and individually hand-wrapped, making them easy to throw in a bag or a pocket. When stirred into hot water they dissolve just as a bouillon cube would. This is the taste of a gourmet cup of coffee with the ease of instant.


Rodriguez and Gomberg, who have used Kickstarter to raise funds before, are now asking for backers on the website to help them with their current obstacle: the ability to wrap the cubes. At the moment, the coffee cubes are wrapped by hand, with 40 boxes being completed in a day. With a standard packing machine, they will be able to box 300 in an hour. To increase their production line would enable them to put Jiva Cubes into stores. Says Rodriguez:

That would really help us to grow our sales to local retail buyers, and to international consumers. It would also allow us to produce more flavors.

They are looking to field test flavors such as Caramel, Strong, Decaf and hot chocolate cubes on their backers. To taste any one of these flavors, all that is needed is a cup of hot water, and one or two cubes of Jiva and presto! Instant, tasty coffee that you can give to even the snobbiest of coffee snobs.




Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Technology Today

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business


Get PSFK's Related Report: Future of Retail: Technology Primer

See All
Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Related Expert

Kevin Slavin

Game Design and Technology

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

No search results found.