A new marketing strategy aims to raise funds for charity, minus the obligatory guilt trip gimmick.
A new brand campaign for The Leukemia & Lymphoma Society proves that charity advertising doesn’t have to be all doom and gloom and desperation to stand out. Or use guilt to get people to part with their money.
The campaign, themed “someday is today” kicks off with a 60-second spot that imagines the day cancer is cured, a day most people will undoubtedly remember forever. Narration is provided by cancer survivor and Dexter star, Michael C. Hall.
The work is the first from startup, Interplanetary. The agency is made up of five seasoned pros, experienced in all forms of media and veterans of some of the biggest brands and best agencies around the world.
Unconfined by traditional agency structure and thinking, existing in a space between the physical and virtual, Interplanetary explores the unexpected to create bigger ideas for a connected universe.
Check out the video of the ad below: