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Music Video Graphics React Live To Singer’s Voice

Music Video Graphics React Live To Singer’s Voice
culture

British artist, Jamie Lidell features eye-catching gadgetry in the video for his upcoming single.

Betsy Mead
  • 6 february 2013

British singer Jamie Lidell has come up with a fresh concept for his track, ‘You Naked.’ by making a technologically advanced microphone the focal point.

In the video, Lidell strolls around a futuristic cube with reflective panels and virtual landscapes…all while managing his environment with the turn of his sensor-studded microphone. The device shifts from Star Wars-y lightsabre to video game joystick, as well as assuming a number of other functions.

The technology for the track, to be released on Warp records on February 18, was created by London-based Flat-e Collective. The studio also managed the overall project management. The inspiration for the design came from a variety of sources, ranging from disco lights, optical illusions and other such visual contrivances, and, of course, the volume and composition of the tune affects the nature of the projection.

Tupac was revived in hologram form–is an omnipotent microphone too big of an ask? Lidell will be performing in London on March 18, where attendees will get a chance to see the glitzy gadget work its magic live.

Images and credits: The Verge, Creative Review and Creative Applications

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