menu

How To Best Run A Branded Kickstarter Campaign

How To Best Run A Branded Kickstarter Campaign
Advertising

Lomography Marketing Manager shares learnings based on the success of their Smartphone Scanner Kickstarter campaign.

Plus Aziz
  • 6 february 2013

With Lomography wrapping up their first Kickstarter campaign, we caught up with Tom Bates to ask him about best practices to follow when it comes to running a branded Kickstarter campaign. As Lomography’s Cross Channel Marketing Manager, he oversaw the Lomography Smartphone Scanner campaign and encourages other brand managers to embrace crowd-funding as a way to engage the community and innovate simultaneously.

In this interview, he looks into what a brand should do (beyond creating an innovative idea) to ensure the success of the marketing effort they develop through crowd-funding platforms like Kickstarter. Note, for example, how the rewards Lomography built into their campaign were on-brand. By providing 35mm cameras they ensure that there will be the greatly desired spike in usage. This paves the way for a successful launch.

What was the thought/design process your team went through to develop the The Lomography Smartphone Film Scanner?

It all started because we needed a new accessory for the LomoKino: a device to easily scan, edit and share the 144 frames from the LomoKino negatives. While developing this scanner, we noticed that the quality was really good and that it could actually be used to scan all types of negatives. So, that’s how we came to the idea of making the Smartphone Film Scanner – a tool to easily scan, edit and share ANY type of 35mm film.

Tell us about your teaming up with Kickstarter for this initiative and how you developed the rewards for your supporters.

When thinking of our rewards, we mostly thought of treats which would work together with the Smartphone Scanner. A lot of rewards are 35mm cameras, so people can shoot with their new camera and then scan their snaps with the scanner. For the larger rewards, we offered exclusive trips with a Lomographic theme. For example, for one reward we gave people the opportunity to visit the Lomography HQ in Vienna and to party with the team here.

We teamed up with Kickstarter because we believe it’s a great platform for promoting fresh, creative ideas. The people in the Kickstarter community are passionate about innovation and we really wanted to show them and a wider community how analog photography is still alive and kicking in the 21st Century

What are other best practices brands should follow when employing a Kickstarter campaign?

This was our first Kickstarter campaign and while we’ve learned a lot on our journey, we can only really pass on a few things we’ve picked up along the way. First, Kickstarter strongly advises on producing a good video. We followed this advice and think it really helped the success of the campaign. While the campaign ran, we also focused on giving our own community and Kickstarter pledgers constant updates on new rewards we put online, new scans we had made, answers to their questions etc.

Check out the successful video below:

Thanks Tom!

Lomography

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Travel Today

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Today

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Trending

Get PSFK's Related Report: Future of Automotive

See All
Sustainability Today

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Today

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Tara Greer

Digital Strategy

Syndicated Today

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Technology Today

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

Food Today

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Today

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Entertainment Today

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Today

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

Mobile Today

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Today

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

Retail Today

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Cities Today

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Today

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

Technology Today

Tiny Home Robot Turns Switches On And Off

The miniature device attaches to the side of an appliance or switch to enable remote control through a person's phone

No search results found.