Dutch airline’s social media campaign allows users to print maps filled with crowd-sourced tips from friends
Travelling can be a difficult endeavor, especially when your guidebook is borrowed from a friend of a friend and the top 10 restaurants listed no longer seem to exist. KLM Royal Dutch Airlines wants to help globetrotters out with its new social media campaign, ‘Must See Maps — made by friends’ by letting them create their own maps, that are printed with sites suggested by friends.
On the Must See website, users can create a map of their chosen destination, which they can then link to their social media pages (Facebook, Twitter) to ask their friends/followers for tips on where to go. KLM will then print a physical copy of the map and mail it to the user. The concept takes what travelers have done since before the internet existed, ask friends for recommendations, but compiles them in a much neater and compact way. And it does it all for free.
KLM, who has been increasing its social media presence since the volcanic ash incident in 2010, is using social media and its power of crowd-sourcing to gain a larger customer base. Viktor van der Wijk, Director Digital Marketing, KLM, says:
The KLM Must See Map campaign perfectly fits KLM’s ‘little act of kindness’ social media strategy. Participants get a free personalized city map delivered at home and we receive their e-mail addresses in return. That makes two winners and that’s what we always strive for.
Travelers will certainly appreciate this act of kindness, but will have to make sure that they order their friend-sourced maps early because they take three weeks to be delivered. Plan ahead and bon voyage!
Watch how it works: