Since Marc Jacobs took over the helm as Artistic Director of Louis Vuitton in 1997, there have been a steady stream of artist collaborations from the iconic tagged Stephen Sprouse bags to Richard Prince joke purses. Now, the luxury label is recognizing street art, working with three graf artists RETNA, Os Gemos and Aiko, on its Spring/Summer 2013 scarf collection. The Foulards D’Artiste collection takes the iconic monogrammed silk scarves and stoles and re-imagines them in each of the artists’ signature styles.
RETNA, an LA-based artist wanted to create ‘something very original, very strong’ with his design. His artwork often revolves around signage of various cultures from Hebrew to hieroglyphics, so he used his signature callipgraphy style to brush strokes of watercolor and recreate the LV textiles.
Artist Aiko, Japanese-born, Brooklyn-based, demonstrated her pop-manga infused style creating a scarf exploding with 64 different colors. She said:
I am talking about day and night, about time, seasons, and love, and graffiti of course.
The final collaboration comes from Os Gemeos, twin brothers from Brazil, who wanted to work on the theme of balance and opposition. The resulting design, repeating sun and moon faces across the fabric, creates an eye-catching, bright design almost obscuring any sign of Louis Vuitton.
Commenting on the new collection Jeffrey Deitch, the new director of MOCA Los Angeles, and an exhibition commissioner said:
To my eyes, AIKO, RETNA and Os Gemeos, represent the most complete and original expression of the emerging art scene which is coming out of street culture. They transcend their original universe and occupy their places as artists in their own right. Through the Louis Vuitton project, they have all applied themselves to an exercise of style. A mastery of fusion between creation and tradition, their imaginary world and the technical constraints of production
See some behind-the-scenes footage below: