Marc Jacobs is the latest celebrity to partner with Diet Coke, becoming the brand’s new creative director for 2013. The partnership will be one element of the ‘Sparkling Together For 30 Years’ campaign to celebrate the beverage’s 30th anniversary.

The fashion designer is releasing three limited edition designs for Diet Coke bottles and cans, bringing his unique vision to the brand and uniting their stylish and lighthearted personalities.

The designs each celebrate a decade since the drink was launched and capture the rise of female empowerment in the ’80s, ’90s, and ’00s. They will be available later this month and will feature exclusive codes for the chance to win a Marc Jacobs tote.

The designer also pays homage to the Diet Coke ‘hunk’ as part of the campaign launch, as you can see in the images above and the ad below:

Diet Coke