Slash
Augmented Reality Video Content Visible On Mobile Devices

NTT's new technology, Visual SyncAR, allows those with mobile devices to view augmented reality video via digital watermarking.

Zachary Kraemer
Zachary Kraemer on February 25, 2013. @ZacharyKraemer

As tablets and smartphones become increasingly prevalent in households around the world, the integration of the second screen now plays an important role in the day-to-day routines of many people. Recognizing this, Japanese telecommunications company NTT has developed a new technology that utilizes the second screen to bring 2D digital content to life.

Calling this new technology ‘Visual SyncAR,’ NTT gives those with mobile devices access to augmented reality video content via an app. Using mobile video watermarking technology, digital time codes are embedded into videos on televisions, computers, or any other screen, as time codes.

The time codes, which are read and processed by the app, then match the playback of the scanned video, resulting in an augmented experience.

An NTT spokesperson explains the importance this new technology could play in everyday lives:

We’re thinking of using this in several ways. For example, in a public signage video, if tourist information is being displayed, it will ordinarily be in Japanese, but if a foreigner places their tablet or smartphone near the video, information in that person’s language could be shown in sync. Or if a person with impaired hearing brings their tablet near the video, the information could appear in sign language.

See Visual SyncAR at work below:

NTT

Thinking...