Belgian mobile provider Mobile Vikings is aiming to help people with their phone bills through a unique value exchange. The company will soon be rolling out a daily deals-style app in Belgium that encourages users to support businesses in their area.
Ars Technica reports that the app will provide users with discounts if they check-in to certain locations, and they will receive “Viking Points” if they purchase items through deals on the app. These special credits can be used to to help pay for voice minutes, tests, and mobile data. The more they buy, the more money they get off their bill, and the more they help the third party businesses.
Mobile Vikings’ founder and CEO, Frank Bekkers, plans to meet with investors in California in the hope that this service will expand to the U.S. next year. He told Ars Technica:
We believe that third-parties will be happy to pay the bill of the users if they buy stuff with them… If you go to a shop and you buy something with a credit card, you don’t have to pay for it using the credit card. [When you buy something] you should get a small reward, you can use your phone for free. That’s the business model we’re trying to prove in Belgium. We strongly believe that this is the future.