MTV has cooked up a new way to highlight its ‘Catfish’ TV show–and draw in a greater viewer base. It has created a ‘Catfishing’ game featuring Steve Angello, which will allow the lucky winner to rendez-vous with the producer in Miami.
The game operates on a similar idea as the TV show, in which Nev Schulman and Max Joseph find out whether couples who are dating online are actually who they say they are, or whether they are masquerading behind false information (being a ‘catfish’). In MTV’s promotional iteration, users are challenged to check out the Swedish House Mafia man’s Facebook profile and discover what he’s lying about in his fake profile.
What’s particularly innovative about this game is that it will make use of Facebook’s graph search function, and would be one of the first to do so. This way of looking people up is much clearer than the previous format, as it allows viewers to see crucial pieces of information at a glance, giving ‘creative’ profilers all the more to lie about.
The involvement of DJ and SIZE-label owner Steve Angello is also a draw. The Greek-Swedish music man has performed on stages like Madison Square Garden, and at festivals as large as Coachella, and despite the break-up of Swedish House Mafia, has plenty of projects, like this one, to keep him busy.
Time to get searching.